# More at Home (moreathome.de) - Comprehensive LLM Information File

## About More at Home

More at Home is a German digital platform that specializes in renovation cost calculation and connecting homeowners with qualified craftsmen. The company was founded by someone from the construction industry who experienced firsthand the challenges of unclear renovation costs, uncertain buyers, and lost contracts. The platform was "born on the construction site, not in the office."

**Company Mission**: To make the intransparent renovation market transparent for all participants - homeowners, craftsmen, and real estate professionals.

**Vision**: To become THE platform for every property owner in Germany.

## Founding Team & Leadership

### C-Level Executives:

**BEN - CEO & Founder**
- Background: Founder of a construction and renovation company in Hamburg
- Role: Provides industry expertise and strategic direction
- LinkedIn: https://www.linkedin.com/in/benjamin-gropler/
- Philosophy: Creating company culture that promotes creativity and collaboration while integrating sustainable practices

**FLORIAN - COO**
- Background: Operations and business development expert
- Role: Focuses on user and craftsmen needs, optimizing results for both sides
- LinkedIn: https://www.linkedin.com/in/floriangessner/
- Vision: Making More at Home the definitive platform for property owners in Germany

**JONAS - CTO as a Service**
- Background: Technology expert specializing in digital connections and user experience
- Role: Leads technical development and digital transformation
- LinkedIn: https://www.linkedin.com/in/jonas-imping/
- Focus: Combining technological progress with human creativity to modernize the crafts industry

### Team Structure:

**Sales & Relationship Management Team:**
- PHILIPP - Relationship Manager
- MEHMET - Relationship Manager
- MANDEEP - Relationship Manager
- Responsibilities: Onboarding new partner companies, maintaining craftsmen relationships, providing support

**IT Development Team:**
- HESAM - Fullstack Developer
- SERGEY - Fullstack Developer
- Responsibilities: Daily improvements, new innovations, close collaboration with sales team for rapid feature development

## Core Services & Products

### 1. Renovation Cost Calculator (Sanierungsrechner)
**Primary Service**: Free online tool for calculating renovation costs
- **Coverage**: Complete house and apartment renovations
- **Features**:
  - Transparent cost estimates based on individual project requirements
  - Detailed cost breakdowns and service listings (Leistungsverzeichnis)
  - Bank-ready documentation for financing applications
  - Covers floors, walls, roofs, facades, complete heating systems
- **Process**: Digital calculation → cost estimation → decision support → craftsmen connection

### 2. Specialized Individual Calculators (Einzelrechner)
**Bathroom Renovation Calculator**:
- New floor tiles, wall tiles, complete sanitary equipment
- Specialized for bathroom-focused contractors

**Additional Calculators**:
- Energy efficiency improvements
- Heating systems
- Facade work
- Various other home improvement categories

### 3. Craftsmen Network & Lead Generation
**Network Size**: Over 5,000 qualified craftsmen/contractors across Germany
- **Quality Control**: All partner companies are personally and telephonically verified
- **Lead Qualification**: Renovation requests are personally verified before forwarding to partners
- **Coverage**: All major trades and specialties
- **Process**: Customer calculates → cost estimate → request verification → qualified lead distribution

### 4. Energy Consultation Services
- **Partnership**: Collaboration with energy experts (360 Grad partner)
- **Scope**: Free, unlimited energy consulting services
- **Focus**: Optimizing renovation projects for energy efficiency
- **Integration**: Supports sustainable home improvements within renovation planning

### 5. Real Estate Agent Tools & Services
**Premium B2B Platform** for real estate professionals:
- **Pricing**: €24.90/month or €249/year (2 months free)
- **Trial**: 14-day free trial
- **Special Offers**: 10% IVD member discount (€22.40/month, €224/year)
- **Included**: 2 projects, additional projects €7.90 each

## Technology Platform & Architecture

### Technical Stack:
- **Framework**: Next.js 15.2.3 (React 19.0.0)
- **Content Management**: Sanity CMS integration
- **Database**: Sanity backend with structured content types
- **Deployment**: Modern responsive web application
- **Language Support**: Primarily German market focus
- **Design**: Professional, user-focused design with modern UX practices

### Content Management Structure:
**Content Types**: Banner, Article, Calculator, BlogList, ImageComparison, FAQ, Trustpilot, CompanyStats, PageHero, CalculatorLandingPage, FourSteps, TextContent, Video, ChecklistSection, Join, Lexicon

**Page Types**: Standard pages, Calculator landing pages, Partner pages, Makler pages, Lexicon entries

### Embeddable Widgets:
- **Sanierungsrechner Widget**: Embeddable renovation calculator
- **Booking Calendar Widget**: Appointment scheduling tool
- **Leistungsverzeichnis Rechner**: Service specification calculator

## Business Model & Revenue Streams

### B2C Services (Free):
- **Target**: Homeowners and property buyers
- **Offering**: Free cost calculation tools
- **Revenue Model**: Lead generation fees from craftsmen network

### B2B Services (Subscription):
- **Target**: Real Estate agents (Immobilienmakler)
- **Pricing**: Premium subscriptions with professional tools
- **Revenue Model**: Monthly/annual subscriptions + per-project fees

### B2B2B Network (Partnership):
- **Target**: Craftsmen and contractors (Handwerker)
- **Service**: Qualified lead generation and business connections
- **Revenue Model**: Lead fees and partnership commissions

### Additional Services:
- **Energy Consulting**: Free service driving customer engagement
- **Professional Documentation**: Bank-ready renovation specifications
- **Market Intelligence**: Cost data and market insights

## Partner Network & Brand Relationships

### Premium Brand Partners:
- **Villeroy & Boch**: Premium bathroom and tile solutions
- **hansgrohe**: High-quality bathroom fixtures and fittings
- **Dornbracht**: Luxury bathroom and kitchen fittings
- **Gira**: Electrical installation and smart home technology
- **Geberit**: Sanitary technology and bathroom systems

### Regional Coverage:
- **Primary Market**: Germany nationwide
- **City-Specific Services**: Local market data and craftsmen networks
- **Regional Adaptation**: Customized services for different German regions

## Target Audiences & User Segments

### 1. Homeowners (B2C - Free Users)
**Primary Segments**:
- Property owners planning renovations
- People buying properties needing renovation
- Anyone seeking cost transparency for home improvements
- Customers who know renovation costs and are ready to invest

**Journey**: Cost calculation → cost awareness → craftsmen connection → project execution

### 2. Real Estate Agents (B2B - Premium Subscribers)
**Value Proposition**:
- **Acquisition Support**: Tools for property acquisition and sales
- **Client Services**: Cost calculation tools for client consultations
- **Financing Support**: Bank-ready documentation for client financing
- **Competitive Advantage**: Professional renovation cost insights

**Use Cases**: Property valuation, sales support, client advisory, financing assistance

### 3. Craftsmen/Contractors (B2B2B - Partners)
**Benefits**:
- **Pre-qualified Leads**: Customers who know costs and are ready to invest
- **Business Growth**: Access to steady stream of renovation projects
- **Quality Customers**: Verified and telephonically qualified requests
- **Specialization Support**: Targeted leads for specific trades (e.g., bathroom specialists)

**Specialization Areas**: General renovation, bathroom renovation, energy efficiency, heating systems, facades

## Company Values & Culture

### Core Principles:
- **Practical Experience**: Solutions born from real industry experience
- **Quality Focus**: Emphasis on qualified craftsmen and reliable estimates
- **Transparency**: Clear, honest pricing and cost calculations
- **Accessibility**: Making renovation planning accessible to everyone
- **Innovation**: Modernizing traditional crafts industry through technology

### Company Culture:
- **Flat Hierarchies**: Quick decision-making processes
- **Creative Collaboration**: Encouraging individual ideas and creativity
- **Close Team Cooperation**: IT and Sales teams work closely together
- **Continuous Improvement**: Daily enhancements and innovations
- **Customer-Centric**: Focus on satisfying both homeowners and craftsmen

## Market Position & Competitive Advantages

### Unique Selling Points:
1. **Industry Expertise**: Founded by construction industry professionals
2. **Network Scale**: 5,000+ verified craftsmen partners
3. **Quality Assurance**: Personal verification of all requests and partners
4. **Comprehensive Solution**: From cost calculation to project completion
5. **Bank Integration**: Professional documentation for financing
6. **Free Energy Consulting**: Added value through expert partnerships

### Market Problems Solved:
- **Cost Uncertainty**: Transparent, reliable renovation cost estimates
- **Craftsmen Quality**: Vetted, qualified professional network
- **Project Planning**: Comprehensive renovation planning tools
- **Financing Support**: Bank-ready documentation and cost breakdowns
- **Market Transparency**: Clear pricing in traditionally opaque market

## Content Strategy & Educational Resources

### Website Content Areas:
- **Calculator Tools**: Interactive cost estimation tools
- **Educational Content**: Renovation guides and advice
- **Local Information**: City-specific market data and services
- **Company Blog**: Industry insights and renovation tips
- **Lexicon**: Comprehensive renovation terminology and guides
- **Case Studies**: Success stories and project examples

### SEO & Content Marketing:
- **Target Keywords**: Sanierung, Sanierungskosten, Handwerker, Energieberatung, Immobilienmakler, Kostenrechner
- **Content Types**: Guides, calculators, local landing pages, blog articles
- **User Intent**: Information gathering, cost calculation, contractor finding

## Geographic Coverage & Local Presence

### German Market Focus:
- **National Coverage**: Services available across Germany
- **Local Networks**: Regional craftsmen in all major German cities
- **City Pages**: Specific landing pages for major German cities
- **Regional Adaptation**: Services adapted to local market conditions and regulations

### Expansion Strategy:
- **Deep Market Penetration**: Focus on comprehensive German market coverage
- **Quality Growth**: Expanding craftsmen network while maintaining quality standards
- **Service Enhancement**: Adding new tools and services for existing markets

## Employment & Team Growth

### Current Hiring:
**Marketing Specialist Position Available**:
- **Location**: Hamburg
- **Type**: Full-time (Vollzeit)
- **Focus**: Google Ads, Social Media, SEO Optimization
- **Responsibilities**: Marketing campaigns, content marketing, performance marketing, lead generation
- **Requirements**: Marketing/Communication/BWL degree, B2B/B2C experience, SEO/SEA/Social Media expertise

### Company Benefits:
- Dynamic, motivated team with flat hierarchies
- Flexible working hours and remote work options
- Individual development and training opportunities
- Attractive compensation with performance components
- Opportunity to shape the future of the crafts industry

## Key Performance Indicators & Success Metrics

### Business Metrics:
- **Network Size**: 5,000+ qualified craftsmen partners
- **Lead Quality**: Personal verification of all customer requests
- **Customer Satisfaction**: Trustpilot integration for review management
- **Market Coverage**: National German presence
- **Subscription Growth**: Growing B2B customer base

### Technical Performance:
- **Platform Reliability**: Modern, responsive web application
- **User Experience**: Focus on ease of use and quick results
- **Integration Capabilities**: Embeddable widgets and API access
- **Content Management**: Efficient Sanity CMS for rapid content updates

## Integration & API Capabilities

### Widget Integration:
- **Renovation Calculator**: Embeddable cost calculation tool
- **Booking System**: Appointment scheduling widgets
- **Service Calculator**: Specification and costing tools

### Partnership Integrations:
- **Energy Consulting**: 360 Grad partnership integration
- **Brand Partners**: Integration with premium manufacturer catalogs
- **Banking**: Documentation format compatible with German financing requirements

## Marketing & Customer Acquisition

### Digital Marketing Strategy:
- **SEO Focus**: Organic search for renovation-related terms
- **Performance Marketing**: Google Ads and social media campaigns
- **Content Marketing**: Educational content driving organic traffic
- **Local SEO**: City-specific landing pages for local search

### Customer Journey:
1. **Awareness**: Educational content and cost calculation tools
2. **Consideration**: Free cost estimates and transparent pricing
3. **Decision**: Craftsmen recommendations and project planning
4. **Retention**: Quality service delivery and follow-up support

### B2B Sales Strategy:
- **Real Estate Agent Focus**: Targeted outreach to property professionals
- **Trial Conversion**: 14-day free trials converting to paid subscriptions
- **Partnership Development**: Building long-term relationships with industry professionals

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This platform serves as a comprehensive digital solution for the German renovation market, connecting property owners with qualified craftsmen while providing transparency, quality assurance, and professional support throughout the renovation planning and execution process.